You sit down to dine at your favorite seafood restaurant and order from the menu’s seafood specials; citrus infused red snapper and wasabi mashed potatoes. It may be a bit expensive but it sounds delicious and will be well worth the price. Chances are that your savory snapper has been swapped for a far less desirable fish. Essentially, your dinner has been the victim of identity theft at the hand of the perch fish. Ocean perch is easily four to eight dollars cheaper than red snapper and is regularly available on the market. In fact, 77% of the time someone orders red snapper it is actually perch fish or several other less desirable species including catfish, rockfish, or tilapia.
To most diners, discovering that our dear Disney character “Flounder” is indeed a guppy does not make us shake our heads in disgust or place our wallets back in our pockets. On the other hand, the fact that seafood providers take advantage of our ignorance is certainly an affront, begging the question: how does the fishing industry get away with such blatant deception?